I’m a big lingerie fan and I believe it can do magic to your self-esteem.
- 1) it’s hidden under your clothes, so you wear it just for yourself, not to prove anything to anyone else
- 2) even though it’s hidden, you remember about it and it’s a reminder that your body is worthy of something pretty that doesn’t play any other role than to be pleasurable to you.
Please, do me a favor, and next time you buy new underwear pick something because you like the way you look in it (or since you can’t try it on now, how you imagine yourself in it).
Give yourself this gift of attention, pay tribute to your own sensuality and sexuality. I’ve heard from women coming to my boudoir photo shoots that a visit to a lingerie store can already do so much to make you feel good in your body – it can remind you that your body is not just a mere vehicle for all the thoughts and activities, but a temple on its own – cherish it.
Disclaimer: I’m only sharing here brands that I personally truly like, I’m not getting paid for any of the links.
On their website Aikyou claim: “We think small busts are wonderful just the way they are. That’s why we create our lingerie in absolutely special designs just for that reason: bras, which make you and your small boobs feel feminine and simply great, without any underwiring or push-ups.” They do provide some padding though if you like it.
Bras starting from 59.90€, panties from 29.90€
A brand from Poland (Polish pride in me growing strong!) that offers shipping to EU and bras in sizes from B to L (or maybe even further, depends on the model)! I love that their designs are so inclusive – the same bra style is available in all these different sizes. Finally my friends with fuller bust can forget about tent-like bra design and embrace sexy lingerie and playful cuts.
The only problem – you might need to use auto-translate mode in your browserm as their website is in Polish
Prices: bras start at around 43€, panties at around 21€
Talk under light
They promise soft undewear made of organic cotton using natural dyes that breathes with your skin. “Our garments seek women’s emotional contact with their clothing and with the Earth. A return to valuing what we do and how we do it. It is about loving the world again and loving ourselves.” – a truly mindful approach that’s visible on their photos as well. Plus: they have gender neutral items as well.
Prices: bras starting at 59,90€ for bra/top, briefs starting at 25€
It was created by Dutch woman, Eva van Schijndel, after she graduated from the University and despite having “the perfect job”, she found herself wanting to do something meaningful and beautiful. She recalls her morning thought process: “Wake up, shower, walk to my underwear drawer and the challenge starts. Which bra will fit my cloths? Which one has no stabbing wires yet? Which one fit me this moment of the month and is also charming so I don’t have to cover it up for my boyfriend? What kind of material is this, which makes me all sweaty after biking to the office? Who actually made this?”. One day she took a sewing machine and started putting her ideas into reality – and that’s how Savanna Intimates started. Every bra has straps which can be adjusted to your underbust size – goodbye to badly fitting bra! Did I mentions that they’re also sustainable? And feature unphotoshopped images of their wonderfully diverse models? Bravo Savara!
Prices: Slip from 25€, bralette from 55€
Moons and Junes
“Danish brand that recently started their Unapologetic campaign which I love with all my heart: “Many of us struggle to express ourselves unapologetically, especially when we’re dressing down, being sexual and when the two intersect. We encourage you to express your love & romantic life unapologetically whatever it looks like in this present moment.” The photos are bold, steamy and yes, unapologetic – showing female bodies the way they really are. Furthermore, you can explore on their website the #bitsandboobs gallery – a space where women can share unretouched photos of their chest area (join the project if you want!). Did I mention that they also produce colorful, minimal and wire-free underwear that fits all sizes? Well, they do that as well. Every model has photos of women wearing each possible size – so that you really can imagine how it would look on you.
Prices: Panties 39€, Bra 61€
Essentials for Zula
Family-run label – Austria-Thai born designer Delie teamed with her father to create essential pieces that would fit into any women’s closet. Their fabrics are locally sourced, woven and dyed in Thailand, produced by a small team of fair paid seamstresses and tailors. You can choose from wide range of bralettes, bodysuits, active and swimwear. To me their trade mark is the multi-strap look – what they can do with straps is really amazing!
Prices: Bralettes starting at 34€, Leggins starting at 49€
Morrow and Mint
Morrow and Mint brings the sexy mom back! I’ve never seen bras that would make breast feeding so easy, while still looking like a sexy piece of lingerie. Bravo for that! They even have a model fitted for breast pumps!
Prices: Nursing bras starting at 38,79€, bras from 36€, 7-day panties pack 58,19€ (now on discount for 32,33€).
The Nude Label
All pieces are locally made in Valencia, Spain from organic cotton free of chemicals or recycled polyamid (swimwear). “As we love mama earth, our goal is to make the least possible impact on the planet. We do also love the people living on it and that’s why ethics are so important to us. Taking the best of both places, our pieces are made to be as natural as possible and to be worn like a second skin by all kind of people, not just for perfect models.” – yes to that! I love how simple yet creative they are with the designs. And their body positive photo shoots are truly stunning!
Prices: Panties starting from 15€, bras from 35€
Boochen is mainly focused on swimwear, but I wanted to feature them here because of their leggings: wonderful all over prints, made from materials reclaimed from sea waste in a small fair studio in Hongkong. Their products use Lycra® Extra Life – fibers that protect you from the UV light (SPF 50) and, at the same time extend the life span of the product 5 times!
Prices: leggings for 89€
“We only use sustainable materials such as recycled polyester, recycled wool, lyocell and organic cotton. All our packaging, paper and polybags are either recycled or biodegradable. Most of our products are vegan approved, and if not, it is because it is recycled (wool) or a waste resource (milk). Fair working conditions and fair wages are human rights. Therefore, we only work with certified factories. We love women, of all kinds and sizes, and our goal is to make you feel as beautiful and comfortable as possible.” – when I read that kind of introduction, I know they are my type of brand. In addition they happen to provide a wide range of amazing lingerie, loungewear and swimwear. I’m in love with their colorful bralettes – I can’t decide which one to try out first: the mint, coral or lime.
Prices: Panties starting at 37,50€ (but they have great discounts now), Bras starting at 40€ (also good discounts now)
The founders, Fran & Naomi couldn’t find underwear that any body could feel comfortable in, regardless of where they fell on the size or gender spectrum. So they started TomboyX – size and gender inclusive underwear and lounge wear.And it’s also sustainable! Dream come true if you would like some comfy colorful underwear.
Prices: briefs starting at 17,95€, soft bras for 28,95€, compression top for 37,95€.
Their main motto is “Do it with love” – love for details, quality, and everyone involved in the creation of the product. Erlich provides on their website extensive information about the clothes: what eco friendly materials they use, explaining the price, introducing the team and giving advice on how to take care of their clothing (all in German though). All your family can wear Erlich from head to toe, but I wanted to focus on their women’s underwear and loungewear: simple and pretty classics in basic colors. All made of organic cotton, modal or linen.
Prices: Bras from 22,95€, Panties from 15,95€
“Dora Larsen lingerie is devoted to colour. Each item in each collection features subtly created colours that are unique to us: shell pink, lilac grey, snorkel blue, saffron, moss. Colour can be soothing, amusing, rebellious or uplifting. The magic lies in how the colours are combined.” – we read on their website. And it is true – surprising color combinations turn traditional lacy lingerie into festive subversive garments. There’s statement jewelry, now it’s time for statement underwear!
Prices: Briefs starting from £22, bras starting from £42
A brand started by sisters focusing on no-feel underwear and lounge wear made of organic bamboo. If you’re looking for something that you can walk all day and even do your yoga practice, have a look at their website. They get some extra points from me for body positive campaign including women of different shapes and races 🙌 Handmade in Brno, Czech Republic.
Prices: Panties start at 400 Kč (around 15€), bras start at 950 Kč (around 35€)
Fair lingerie brand from Germany, producing in Portugal from sustainable materials. They offer delicate lacy lingerie and nightwear covering all sizes. Plus: they plant a tree after every set is sold, in cooperation with WeForest.
Prices: briefs starting at 29,90€, bralettes at 59,90€
When it comes to bras, nothing is more important than a good fit! The founder of Brajuu, Melanie, knows the problem from her own experience and decided to create a platform where you could not only buy bras, but first and foremost learn how to pick the right size. Take the quiz on Brajuu website and learn how to measure yourself properly to choose the right bra. Bonus points for showing unphotoshopped women of all ages and sizes in their ads!
Prices: bras starting at 29,95€, briefs from 18,90€.
Girls Watch Porn
The name says it all. Bold, tongue-in-cheek designs for people of all gender from a brand started by best friends, both named Paulina (sic!) in Poland. “Talking about romantic love, like the one seen in American romantic comedies, they concluded that not every woman dreams of a prince on a white horse and bouquets of roses.” Hell yeah, time to express our sexuality freely.
Prices: briefs 69 PLN (around 15€), tops starting from 69PLN (around 15€).
These are not just lingerie items, they’re wearable art pieces, so it’s a higher price range. But at the same time you know that it’s sustainable and the company pays fair wages to their workers. “Our production company is female led, based in Romania and employs 90% female workers.” – that’s true feminism! The founder, Agathe D. Muffert speaks about her clients: “The Opaak woman likes her luxury understated. I design for her who looks for comfort, but never at the sacrifice of style. (…) The Opaak woman plays with what she knows. She can not be described in a stereotype and there is no need to put one’s finger on a specific age.”
Prices: Panties starting from 62€, bras from 88€ (but they have nice sales)